More companies are incorporating Web 2.0 technologies such as social networking tools, blogs and webcasts for internal communications and as part of their overall technology mix, according to Watson Wyatt’s 2009 HR Technology Trends Survey.
Some key findings:
- Since the economic downturn began, 72% of employers have increased their use of an intranet and 61% have increased their use of email to communicate with employees.
- Newer technologies have made a strong entrance, finding that 32% of companies increased their use of webcasts, 13% have increased their use of social netowrking tools and 12% have increased their use of blogs for communication.
- Many organizations continue to use manual processes for talent management, including succession planning (53%), career development (48%) and workforce planning (55%).
- More than half (56%) of organizations are planning to increase their use of talent management technology over the next two years.
- Companies are most rapidly adopting role-based employee portals (personalized to the user). Survey results show 41% of companies have already deployed or are piloting role-based employee portals and 24% are planning to adopt them in the next 24 months.
“Web 2.0 technologies work well, in most instances, for targeting specific employee and manager groups, and companies are using them in appropriate situations,” said Jon Osborne, senior technology consultant at Watson Wyatt.
“Using tools such as role-based portals, internal blogs and webcasts ensures that both managers and employees can send and receive tailored messages in an engaging format. This is useful for improving productivity and maintaining employee morale and engagement, particularly in this difficult economic time.”