Web 2.0 (pay-per-click advertising, blogging, podcasting, press releases, etc.) will be used for the first time this year by one fourth of smaller HR product and service suppliers to generate leads.
Large vendors, with $50 million or more in annual revenue, remain slow to join Web 2.0, according to a survey buy HR Marketer.
There is an overall trend in the HR world to adopt new Web-related marketing and public relations activities. After lead generation, HR product and service vendors find their biggest marketing and public relations hurdles were search engine optimization and Web 2.0 technologies, according to the survey.
Read more findings here.
Has your company taken the leap to Web 2.0? What have been your greatest struggles?