Presenters at the 2007 HR Technology Conference & Exposition revealed that social networking and Web 2.0 are key marketing strategies for software vendors this year, according to a Workforce article.
Programmers are building tools into HR software that help users sync their in-house goals with online tactics. For example, one presenter at the technology conference demonstrated how their set of HR software tools can allow employees to post jobs from their firms career Web page directly onto their Facebook page.
HR software is adopting highly interactive tools and embracing social media. The latest generation to join the workforce has grown up with Facebook, YouTube and MySpace. When they start looking for a job, the first stop is usually online.
HR software companies have analyzed how people search for jobs and have created programs to help HR professionals hire the best.