New (and free!) landing page resource

Copyblogger has compiled all of their information on landing pages from the past year into one place and are sharing it with the world, for free.

The entries start with “What is a landing page?” and go all the way through to measuring success with “3 Key Metrics.”

Some of the articles and case studies may open your eyes on different ways to use landing pages, past pay-per-click ads.

And, you’ll also learn why landing pages are like golf:

“A landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.”

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