Last week we told you how important it is to track your online reputation and today a friend sent me a link to this great list of resources from Marketing Pilgrim.
Titled “Free Online Reputation Management Beginner’s Guide,” the author goes through how your company’s reputation could be destroyed in just a few hours by a disgruntled blogger, or one angry customer on a message board.
“A company can dominate market share, throttle competition and hold the #1 brand in the world. It can also crash in months if it fails to listen to what its customers want.”
It’s your choice to ignore the voices on the Web or learn from them.
Begin with tracking everything related to your company including your company’s name, the names of key employees and all the names of your products and services. You should also track the same information about your competitors, advises the author from Marketing Pilgrim.
In order to do this on your own, you’d have to spend all day, everyday Googling these terms and sifting through pages upon pages of results. Fortunately, there are free online tools to do all of the work for you.
Marketing Pilgrims came up with an extensive list of online reputation monitoring tools and what types of pages you should be monitoring. Here are just a few:
- Create custom RSS feeds based on keyword searches with sites like: Google.com/blogsearch, Yahoo News, Blogpulse
- Use a RSS reader, like Google Reader, to save you some time reading through results
- Track message boards and forums with BoardReader.com, iVillage, Yahoo Message Boards
Read the full list along with “short cuts” for online reputation management.