“About 68% of online shoppers read at least four reviews before making a purchase,” according to research by PowerReviews and the e-tailing group.
Like we’ve said before, they don’t care what you have to say, your customers want to know what other customers are saying about you.
Even business to business websites should allow customer reviews of individual products and services. Dave at the B2Blog runs down the list of excuses marketers come up with as to why business to business websites shouldn’t use customer product reviews. Loss of control and fear show up on the list, but there’s no hard reason why any marketer shouldn’t use customer reviews.
If you don’t already, maybe now would be a good time to start finding out what your customers think of your product. Then, share the information with everyone else.
Do you enable customer reviews on your product pages? Why, why not? We would love to hear your opinion.