When stumbling upon your homepage, could a stranger figure out:
- Who are your target customers?
- What products or services are you selling?
- How do the products or services solve customers’ problems?
Newt Barrett at Content Marketing Today used those three questions to form a quick case study of website home pages. After analyzing a random technology homepage, he shares this advice:
Don’t bury customer benefit inside your site, state it up front on your homepage. And, be obvious. Explain how you can solve your target customers’ problems.
Barrett’s big secret to online success:
“Don’t keep what you sell, who you serve, and how you can help a deep dark secret! Say it loud and say it proud!”