Expert predictions on the future of social media

Space colonies? Rocket-powered shoes? Robots doing the laundry?

Predicting the future is tough. Most of the time our ideas don’t pan out exactly how we expected, but luckily we have experts out there who can help us see into the future.

If you’ve ever wondered what the future of social media looks like, experts out there have already started their predictions. Those at Mashable, the social networking news blog, had a recent guest post sharing expert predictions into our social media future.

Jackie Peters, CVO and founding partner of Heavybag Media, recently attended the Executing Social Media conference where Peter Shankman, social media guru, gave a very energetic keynote on the future of social networking and how the social web is changing the way we do business and make money.

Some of Shankman’s social media predictions:

Information overload. Think you’re overloaded now? Just wait, soon there will be too many channels, tools and platforms for anyone to keep track of. The solution will be in the form of one tool that streamlines all of the information in order to successfully manage the information, automating the process for you. FriendFeed and Socialthing are two emerging tools on the market now.

Automated life tracking, life sharing and network building. Peters tells us to imagine a world where a business traveler can walk into an airport, their Bluetooth device signals their arrival and a ticket is printed and ready at the check-in desk.

The fall of reviewers and critics. With personal information so easy to access, people will be using recommendations and ideas from your trusted network rather than traditional reviewers or critics.

Citizen journalists rise. “One customer can do better than a million dollar spend on the Super Bowl.” Customer reviews hold more merit than anything a professional critic could write. We want to know what our friends think about a product or service before we give it a shot.

In the end, “the evolution of the web is more about how it is becoming integrated into our lives and less about the technology.”

Peters’ important side note – according to the movie Back to the Future 2, in 2010 it was predicted we would all have a fax machine in every room. Basically, don’t hold the predictions against us in the next few years if it turns out we weren’t so right.


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