Web 2.0 marketing tip: Get to the point

Twitpitch – your company’s story in 140 characters (roughly 20 words) or less.

The term was created earlier this year, when social media pioneer Stowe Boyd, decided to only accept his Web 2.0 Expo appointments via Twitter. Companies were forced to fit their company’s story into a short “Twitpitch.”

In order to make things simple for me, I am hereby posting a schedule of the times that I will make available for meetings with companies at the Web 2.0 Expo, and I am not going to accept email-based proposals to meet, only Twitpitches.

Note also, in a twitterized style of business, I am only allotting 30 or 40 minutes for meetings. Let’s get down to it people. Cut to the chase. If I fall in love with it, I will be the first to ask for a follow up.

Small companies everywhere can learn a lesson from this interesting social media experiment – get to the point. In this age of information overload, less is more. People don’t have the time to sit and wait for your main point to come around, they want you to tell them now, and it better be quick, or they’re outta here.


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