How ‘smart’ is your press release? Grade it for free

HubSpot’s new Press Release Grader is an online application that evaluates and scores your press releases for free. (Special thanks to David Meerman Scott for sharing the good news with the marketing world.)

Just cut and paste the press release content into the tool, along with company information including your name, website and email. In a few seconds the site will come back with a “marketing effectiveness score” and specific suggestions on improvements.

Press releases are graded on basic factors most public relations experts stick to, along with factors from Internet marketing experts such as links and search engine optimization characteristics.

If you regularly create and distribute marketing press releases, check out the Press Release Grader and see how well you score.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s