Forget the chickens and listen to a little marketing advice from a real expert …
When customers and you sales team are telling you to lower your prices, remember what Seth Godin says – there’s “no such thing as price pressure.”
“You need to increase your value. If people don’t want to pay, it’s because you’re not delivering enough value for the money you’re charging.”
More important than price, companies should feel pressure to increase value for the customer. Lowering your prices may also mean lowering perceived value and could turn customers away.