Business to business marketers rate customer reviews and testimonials among the most effective tactics for improving conversion rates, but new research reveals most sites are not using these credibility indicators to their full advantage.
Earlier this month, Marketing Experiments held a free Web clinic full of research and advice on how to use testimonials effectively to increase conversion rates. Even better, they give it all to you for free and without having to fill out any annoying registration forms.
The clinic reviews recent research results and testimonial best practices to answer some reoccurring questions, including:
“Do credibility indicators help, and if so, by how much? If not, how did they become so ubiquitous? What will make them most effective?”