Urgency: How to speed up the buying process

Well, you know how and when to use customer incentives, now you have to make the customer feel like it’s urgent. This next step may be a little more difficult … with the economy down, people have less money to spend and take more time to make buying decisions.

Thank goodness for Sean D’Souza at Copyblogger, who just wrote an incredibly clear, straight to the point article on how to create urgency in a bad economy. By comparing the buying process to having to use the bathroom, he outlines how to get to the toilet (aka. checkout) quicker.

Great article with some smart ideas, give it a read – “Why Urgency Succeeds Like Nothing Else In A Bad Economy


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