Email image alt tags: Dare the customer

With more email clients automatically blocking images, email image alt tags are more important than ever.  And after all that work you put into that email, don’t you want customers to see it the way you wanted them to?

If your emails are full of images, and those images are getting blocked, how do you entice the customer to click through?

Alex Williams at Return On Subscriber, recently increased the open rate of a campaign by 27% after daring customers to unblock images.

The main image’s alt tag: “I can’t believe you’re blocking this image, don’t you want 40% off?” Take a look at the image here.

Williams still isn’t sure if it was entirely the alt tag that improved his open rates, but “it didn’t hurt, that’s for sure.”


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