Idea (Institute for Dynamic Educational Advancement) recently released results from their Factors That Improve Online Experiences survey. With importance on visual design and ease of use, the report points out areas where many websites are lacking and dampening user experience.
The report examines the gap between what websites offer and what visitors are looking for. One major finding is that designers and visitors decide whether a site is “effective” or not on different factors. Visitors’ expectations for website effectiveness are much higher than those of designers.
Other key findings affecting online experience include the ease of finding content, timely information, how quickly a visitor can find information and that visitors still need some “handholding” on websites.