Most business to business marketers and B2C marketers are using non-catalog direct mail as their primary promotions channel.
“Some 90% of marketers, agencies, and other suppliers of direct marketing services say they use non-catalog direct mail, and nearly half (46%) say it is their primary channel for promotions, according to a news study from the Direct Marketing Association (DMA).”
The first edition of the “Direct Mail Best Practices, Benchmarks, and Strategies” report contains benchmarks for using non-catalog direct mail, direct mail best-practices, and overviews of how organizations have overcome marketing challenges.
“Companies still consider non-catalog direct mail a crucial element in their media campaigns. Despite enormous growth in the online channels, direct mail remains a key and integral component of direct marketing,” said Anne B. Frankel, senior research manager.