Tip: Listen to what your customers are saying about you and respond.
“The best companies have someone that takes 5 or 10 minutes a day and works on reaching out to customers.”
Choose one person or a few people, doesn’t matter what department they’re from as long as they’re familiar with the company and have good writing skills, to reach out to customers daily. Just ten minutes can make a “huge” difference, according to Service Untitled.
Along with what they do on a daily basis, they should spend 10 minutes reading what customers are saying about the company on the web. Regularly check outlets where your company is talked about including blogs, Twitter and forums.
If customers are saying good things about your company, thank them. If they’re complaining, help them find a solution to what went wrong.
Zappos, online shoe retailer and customer service giant, encourages employees to join social media sites to connect with each other and customers. CEO Tony Hsieh started using Twitter as a way to build company culture, but quickly found it was also a great way to connect with customers.
“We want the Zappos brand to be about the very best customer service and the very best customer experience. For Twitter, we don’t really view it as a marketing channel so much as a way to connect on a more personal level, whether it’s with our employees or our existing customers.”
It may sound like a bad late night infomercial, but 10 minutes is all it takes. Take 10 minutes everyday to connect with customers, improve loyalty and make your customers happy.