Include your mailing address (in plain text) on your website if you want to rank well in local search results, according to Conversation Marketing guru Ian Lurie.
By simply adding a text address to the footer of his site, a week later they ranked in the top 5 on Google and Yahoo! local results.
You may not think ranking well in Google Maps matters to your business, but look at it as another way to connect with a potential customer. Someone may be searching for one of your product or services in their location, your business pops up in their local search, they visit your site and you get the sale.
“Add your address. It’s just silly not to.” – Ian Lurie
Another tip: If your business isn’t listed correctly, visit Google’s Local Business Center. After registering your business, Google will send an activation code to your physical mailing address that you will have to enter into your online listing to be accepted.