Marketers and advertisers agree they need to take more risk, according to the latest Creative Group study, based on 250 telephone interviews with advertising and marketing executives.
Even with our country’s current financial situation, “panelists frequently said this is not a time to play it save with marketing strategies.”
According to the survey, 65% of marketing executives and 45% of advertising executives said their organizations do not take enough creative risk with projects.
“I think the idea of what’s happening in financial markets begs the question of how much risk marketers are we willing to take, and is it good or bad,” said Megan Slabinski, executive director of The Creative Group in Marketing Daily.
To all of those marketers out there, we want to know what you have to say:
What’s the biggest marketing risk you’ve taken lately?
During our current “financial meltdown,” do you think it’s right to take more risk?