Research reveals top email marketing strategies in economic downturn

Today, MarketingSherpa released their annual Email Marketing Benchmark guide for 2009. This year the Sherpas gathered real-life marketing data from almost 1,800 marketers, 45% more than last year.

The new data and marketing stats feature:

  • An economic downturn means higher email volume. In 2009, 29% of B-to-B marketers plan on spending more money on email marketing.
  • An organizations attitude toward email budges correlates with performance. Those organizations that feel email is a good tool find higher email effectiveness.
  • Offering real benefits encourages more customers to subscribe. At least 50% of those surveyed said they would be more inclined to opt-in in exchange for “real benefits” including special pricing, email privacy and customized email frequency.
  • Good email design can “trump” image blocking. Even with images blocked, the strategic use of text, tables and alt text can strengthen attention.
  • Reach out to overseas opportunities. The falling U.S. dollar makes American-made products more appealing to overseas markets.

If you can’t afford the full version ($397 plus shipping and handling) at least they let you peek at the Executive Summary here.


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