Today, MarketingSherpa released their annual Email Marketing Benchmark guide for 2009. This year the Sherpas gathered real-life marketing data from almost 1,800 marketers, 45% more than last year.
The new data and marketing stats feature:
- An economic downturn means higher email volume. In 2009, 29% of B-to-B marketers plan on spending more money on email marketing.
- An organizations attitude toward email budges correlates with performance. Those organizations that feel email is a good tool find higher email effectiveness.
- Offering real benefits encourages more customers to subscribe. At least 50% of those surveyed said they would be more inclined to opt-in in exchange for “real benefits” including special pricing, email privacy and customized email frequency.
- Good email design can “trump” image blocking. Even with images blocked, the strategic use of text, tables and alt text can strengthen attention.
- Reach out to overseas opportunities. The falling U.S. dollar makes American-made products more appealing to overseas markets.
If you can’t afford the full version ($397 plus shipping and handling) at least they let you peek at the Executive Summary here.