Learning from the biggest mistakes in social media history

It’s true, even the most talented social media guru has made a mistake or two in the Web 2.0 world. Don’t feel bad if you think you don’t know what you’re doing every time you take part in social media, because even the most experienced have made their fair share of social networking blunders.

Thankfully, David Spark at Mashable compiled a full list of some “all star errors in judgment from some social media all stars,” for all of us to learn from. Here are just three of the biggest social media blunders in history:

Responding to all negative comments. Staying on top of what people are saying about you in social media is a good practice, but don’t lose too much sleep over the negative comments. From Spark’s personal experience, “I wasted a lot of time putting far too much effort into defending myself to these anonymous naysayers than they put into attacking me.”

Don’t engage with people who only push their own initiative. Personal and corporate agendas have a way of taking over online communications. Ross Mayfield from SocialText, first ignored these self promoters, but has now realized that they’re only trying to create an association with you and your business. “You really want to engage with every conversation that relates with your brand,” Mayfield advised, “Even if you don’t want to necessarily draw attention to the existence of a competitor.”

Assuming what your customers want without talking to them. Deb Schultz, social media strategist for P&G, made the mistake of assuming their audience wanted a site full of features and functionality. She now admits that she should have spent more time talking with customers instead of adding more content to the site.

Read the Mashable article for the full list of social media mistakes and take a note from the Web 2.0 history books on how to avoid these blunders in your own endeavors.


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