Whether you’re just getting started in social media or a seasoned Web 2.0 user, all of the tools, widgets and platforms can be confusing and downright overwhelming to keep up with.
Darren Rowse recently tacked the issue over at ProBlogger when a blogger he had been following suddenly stopped posting with no explanation. His reason for throwing in the towel:
“I can’t keep up with the advances in technology. Every day there is a new tool, widget or social networking site to test out. I can’t keep up. I’m feeling overwhelmed by it. So I gave up.”
We’re lucky to have resources out there like Rowse and ProBlogger to lessen the pressure to keep up with the latest technology. He recently shared five tips on how to handle social media and Web 2.0 if you’re feeling overwhelmed:
- You’re not alone. Even Rowse admits “there are days when I look at the things that I do and feel like I’m going backwards.”
- Stay focused. Identify your core tasks and what matters most to your customers or readers. “While it can be helpful to know about the latest widgets and tools to become distracted by them could actually be taking me further away from my audience.”
- Be smart, establish boundaries and focus your energies. “Unless you’re blogging about Technology or have a very Web Savvy audience you’d do well to pick and choose what you do and don’t focus your attention on and to put boundaries around these activities.”
- Use tools to refocus upon your goals. Sometimes you’ll have to remind yourself to spend less time focused on tools and more time focused on your goals.
- Have fun. “Social media is a space that is at it’s best when it is fun and playful. Let it bog you down and you’re kind of defeating the purpose of it all.”
Read the full ProBlogger post on how to overcome the overwhelming feelings that come along with social media and Web 2.0.
To simplify it even further, watch this video on social media in plain English:
Mmmm … ice cream.