If you’re having trouble tying social networking to a more traditional buying cycle, social media guru Chris Brogan wrote an ebook on how to make it possible.
Brogan wrote “Fishing Where the Fish Are: Mapping Social Media to the Buying Cycle” after failing to fit everything he wanted to say in a recent BtoB Magazine presentation. His relatively short ebook (21 pages) packs in tons of practical advice for any business still trying to apply social media tactics in the business cycle.
It’s a quick and easy read, with some great pictures, too. You can download a copy at his blog chrisbrogan.com.