Building customer loyalty is on the top of most businesses’ to-do lists at any given time of the year, but with the current economic slowdown and the approaching holiday season it’s more important than ever.
Connecting with business contacts, customers and clients during the holiday season can help strengthen bonds and forge lasting relationships during times of economic uncertainty.
At the end of the year, business holiday cards are the most popular form of communication between businesses and customers, and customers enjoy and appreciate the connection, according to recent national research by Hallmark Business Expressions, the business-to-business subsidiary of Hallmark Cards Inc..
The findings of its 2008 national consumer attitude survey about holiday greeting cards revealed 78% of respondents receive holiday cards from businesses. Half of those recipients are more likely to do future business with a company that sends holiday greeting cards.
Sending business holiday cards helps create a positive company image and improves customer loyalty. Of survey participants who receive greeting cards, the majority appreciate the gesture and feel it shows the company truly cares about them.
“Nurturing relationships with your existing, loyal customers is cost-effective for businesses because those customers have shown a propensity for your brand. When the customer is considering his next purchase, the business that sent holiday greeting cards will likely benefit,” said Marc Wagenheim, product marketing director for Hallmark Business Expressions.
Business holiday cards can send a smile and a little laughter this holiday season when times may not be as easy as they were in the past. Lighthearted and funny greeting cards may be one way to get a chuckle out of stressed-out customers.
If you’re worried that a humorous holiday card could be viewed as unsympathetic or disrespectful, try looking for cards that are lighthearted, but with a humorous twist. Send a card with some holiday cheer, it may be just what your business contacts need this year.