So, you have a Facebook business page, you’ve connected with friends, created groups and have started to build an online following for your business.
Your next step: Start using Facebook’s pay-per-click (PPC) advertising service.
“It’s an awesome deal,” according to Mike Volpe in a recent post at Hubspot.
The CPM (cost per thousand impressions) for one of Hubspot’s traditional targeted B-to-B advertising run between $25 and $50, while Facebook ads targeted at marketers end up costing about $.50. It works out to be as much as a 99% discount.
Sounds nice, doesn’t it?
Below is a great video from Hubspot showing the step-by-step process for setting up your own Facebook ad campaign.