How to use Facebook for business: A lesson in B2B advertising

So, you have a Facebook business page, you’ve connected with friends, created groups and have started to build an online following for your business.

Your next step: Start using Facebook’s pay-per-click (PPC) advertising service.

“It’s an awesome deal,” according to Mike Volpe in a recent post at Hubspot.

The CPM (cost per thousand impressions) for one of Hubspot’s traditional targeted B-to-B advertising run between $25 and $50, while Facebook ads targeted at marketers end up costing about $.50. It works out to be as much as a 99% discount.

Sounds nice, doesn’t it?

Below is a great video from Hubspot showing the step-by-step process for setting up your own Facebook ad campaign.

Advertisements

3 responses to “How to use Facebook for business: A lesson in B2B advertising

  1. Great video, very informative, thanks!

  2. Pingback: How to find industry experts in social media « Training Marketer

  3. Pingback: Great B2B subject lines tell the truth « Training Marketer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s