When you first get started in social media it’s difficult to resist the urge to talk about yourself in everything you create. While everyone loves to talk about themselves, and it’s an easy thing to do, it’s better for business to put the focus on others when it comes to the art of social media.
Recently at The Social Media Marketing Blog, Scott Monty pointed out this narcissistic aspect of social media, explaining:
No one cares how many followers we have on Twitter, they’re not interested in our blog statistics, and they probably don’t like gratuitous name-dropping.
News flash: social media is less about you than it is about the other guy.
In a nutshell, here are the rules according to Monty:
- Listen. Understand the groups and communities you wish to become a part of. After you listen to how the community interacts, you’ll be able to join in with credibility.
- Give to get. “Karmic marketing” is based on the belief that “if you truly want peoples’ attention, you need to give before you get.”
- Learn. Share links to information on other company’s sites that you think others would take interest in and learn from. He’s compiled a great list of some of the most generous people on the web and how they got to be so popular.
Head on over to The Social Media Marketing Blog and read Monty’s entire post. It’s full of some great information on karmic marketing and how it can work for you.
If you’re always talking about yourself, nobody is going to listen to you. Please, start a conversation about something else.