Your 2009 content marketing to-do list

We’ve said it before and we’ll say it again … content is king. To achieve online success in your organization next year, you will have to learn how to deliver relevant and valuable content to your audience.

“If 2008 was the year social media went mainstream, 2009 should be the year of content marketing, the corporation as media company, the brand as publisher and broadcaster,” according to at Junta42.

He recently put together an awesome content marketing to-do list for 2009 at Junta42 that is more than worthwhile to check out. Here are just a few of our favorite content marketing tactics to include in your plan for next year:

  • Tell the story differently using different media. Don’t just take the print version of a marketing piece and throw it online somewhere. Change the story when your media outlet changes.
  • Tweet. It’s time to get on Twitter. At first it may look and sound pointless, but it’s one of the best ways to connect with anyone and everyone in your industry.
  • Manage your reputation. With simple tools like Google Alerts, you can stay on top of who is saying what about you and your brand. It’s an easy and free way to stay on top of your reputation management.
  • Hire a “Conversation Agent.” Whatever title you choose, put someone in charge of listening to customer conversations through blogs, Google Alerts, and Twitter. Listen to your audience’s needs and deliver as best you can.

Check out the full list of content marketing tactics to add to your plan next year at the Junta42 blog and have a happy New Year.

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3 responses to “Your 2009 content marketing to-do list

  1. Thanks for the post. You are correct, plenty of opportunity for content in 2009. Social media has truly put a focus on creating valuable and compelling content. Although, many marketers will find it’s not so easy to do, which is why they’ll need to find experts to help them get the job done.

    Happy New Year!
    Joe

  2. yes, hire me!

    Valeria Maltoni
    Conversation Agent LLC

  3. Pingback: We’re all in the media business now « Training Marketer

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