We’ve said it before and we’ll say it again … content is king. To achieve online success in your organization next year, you will have to learn how to deliver relevant and valuable content to your audience.
He recently put together an awesome content marketing to-do list for 2009 at Junta42 that is more than worthwhile to check out. Here are just a few of our favorite content marketing tactics to include in your plan for next year:
- Tell the story differently using different media. Don’t just take the print version of a marketing piece and throw it online somewhere. Change the story when your media outlet changes.
- Tweet. It’s time to get on Twitter. At first it may look and sound pointless, but it’s one of the best ways to connect with anyone and everyone in your industry.
- Manage your reputation. With simple tools like Google Alerts, you can stay on top of who is saying what about you and your brand. It’s an easy and free way to stay on top of your reputation management.
- Hire a “Conversation Agent.” Whatever title you choose, put someone in charge of listening to customer conversations through blogs, Google Alerts, and Twitter. Listen to your audience’s needs and deliver as best you can.
Check out the full list of content marketing tactics to add to your plan next year at the Junta42 blog and have a happy New Year.