Tips from the White House on how to do business online

Along with President Barack Obama’s weekly web video addresses, appointments and nominations, executive orders and slideshows, marketers can use the new Whitehouse.gov as a great example of how to do business online.

At exactly 12 PM ET, as Obama was giving his inauguration speech, his official presidential website has switched over to a new design.

Adding to all the information available on the Obama administration, the website of the President has something that no other presidential site has had before – a blog.

The first post, written by the White House director of New Media, Macon Phillips is titled: “Change has come to Whitehouse.gov.”

Phillips explains how the initial new media efforts will be centered around three priorities: communication, transparency and participation.

From the post:

“Millions of Americans have powered President Obama’s journey to the White House, many taking advantage of the internet to play a role in shaping our country’s future. WhiteHouse.gov is just the beginning of the new administration’s efforts to expand and deepen this online engagement.”

“One significant addition to WhiteHouse.gov reflects a campaign promise from the President: we will publish all non-emergency legislation to the website for five days, and allow the public to review and comment before the President signs it.”

They’re also taking suggestions on how to improve the website by asking visitors: “what sort of things would you find valuable from Whitehouse.gov?” Anyone can send questions, comments, concerns, or well-wishes to the President or his staff by filling out a simple form.

How cool is that?

Whitehouse.gov is a great example of how to do business online. It succeeds by keeping customers (citizens) informed, involving customers in business decisions that affect them and engaging customers in conversation directly with the CEO.

Have you seen the new Whitehouse.gov? How could you use some of the engaging features in your own organization’s website?

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One response to “Tips from the White House on how to do business online

  1. So true: The critical points posted by Macon Phillips, the Director of New Media for the White House were: Communication, Transparency, and Participation… these are the values a brand ought to strive for in both online and in real world strategy.

    See Obama’s Tool Kit for a link to a simple but effective report of President Obama’s new media / social media strategy.

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