Monday marketing links: Feeling overwhelmed, website check-ups and the fear of reviews

My list of blog topic ideas is growing faster than I can write, so I’ve put them all in one post. Here’s some of the latest and greatest information covering topics from business to business marketing to social media, all wrapped up in one convenient little package:

Does your website have a clean bill of health? Improve your search engine traffic and give your website an SEO health check. PluginHQ’s list of 16 things to look for in a website health check is a great place to start.

Finding time to fit blogs, Twitter, Facebook and the 10 other social media sites you visit into your day can be tough. There’s no reason to feel overwhelmed, according to Adam Singer at The Future Buzz, because you have complete control.

Think about your favorite restaurant – delicious food, warm atmosphere, good company. Now ask yourself: “Is your website as good as your favorite bistro?” Read MarketingProfs’ post-holiday recipe for online success, developed with a few lessons from the restaurant industry.

Though text wears the online crown, video has its place and will continue to grow as a valuable medium, according to Darren Rowse at ProBlogger. Read why he thinks video is worth experimenting with on your blog.

Not everything written online about your company will be positive and how you deal with negative feedback can make or break your online reputation. But, what if that negative feedback is coming from members of your own staff? Read what Jacob Morgan thinks you should do when your staff turns against you with social media.

On a similar note, you shouldn’t be afraid of what customers have to say about your company online. The opportunities social media provides heavily outweigh the perceived harm that it could cause. Read this recent tip from BusinessWeek and don’t fear online customer reviews.

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