Improve your marketing, ask customers to help

Sometimes, the easiest way to improve a part of your life is to simply ask for help. As it turns out, the practice of asking for help can improve your marketing, if you go about it in the right way.

I was reading a post yesterday at Rohit Bhargava’s Influential Marketing Blog (IMB) on the best “non-salesy” ways to ask your customers for help promote your business.

Rohit says the main reason why your customers aren’t recommending you to their friends is because either you haven’t asked them to, or you don’t make it simple for them to do so.

“If you ask them in the right way, however, the word of mouth referrals and additional business you can get from the experience will easily be more powerful that just about any other advertising or marketing you could do.”

Here are a few of his ideas on how to get your customers to do some business promotion for you:

  • Share credit. If a company helped you produce something, like a new training video, share the credit with that company at the end of the video by mentioning their company name. The next time they go to a trade show, they may be more inclined to use your video as an example, spreading your message to an audience you couldn’t reach before.
  • Make it easy to become a fan. “People often want to their circle of friends (and sometimes to the world) to know the brands they love.” Whether online or offline, give your customers a visual way to show their support for your brand – t-shirts, bumper stickers, a badge for their blog, joining your LinkedIn group.
  • Encourage online reviews. Online customer reviews can have a big impact on someone’s decision to buy from your company or not. “Instead of getting customers to blindly fill out surveys or registration cards, try asking them to go online to a prominent site, or social network, or even their own blog and ask them to talk about their experience.”

Read more great ideas at IMB.

You can also get your employees to help out by asking them to become your company’s friend on any of the social media platforms you belong to (Facebook, LinkedIn, Twitter, etc.). This way, whenever you make an update or send out a message, there’s a chance your employees’ friends will also see the update and improve your online visibility.

Social media has opened the doors to a whole new world of marketing where you don’t have to go it alone anymore, where you can’t  go it alone anymore. Your success will be determined by the connections you make and how well you nurture those relationships.

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2 responses to “Improve your marketing, ask customers to help

  1. I Love your site… come see mine at http://www.wreathconnection.com! I am not spam!! Just a small town girl named Evelyn trying to make it in the big world- and looking for friends a long the way! Come leave me some comments, I love to hear what others think!

  2. Makes perfect sense to get input from the people that either use and like or use and dislike you website or company.

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