If you’re a B2B marketer trying to get started with social media, you first have to find your customers, according to the marketers at Hubspot.
Last week Hubspot’s Rick Burnes met with two marketers from BatchBlue Software to find out how they have made social media work for their business.
“The trick is to find out where your customers are and go where your customers are already.”
BatchBlue has found success with Twitter and believe other companies can use the tool to connect with and attract new customers. They explain how they did it, and you can too, in the video below: