Tying sales and marketing together with technology

If you’re a marketer in search of a better way to tie your sales and marketing efforts together and have five minutes to spare, watch this video.

The video is from BNET’s Selling Power Daily Report, a series of online videos tailored for the busiest of business professionals.

In this video, Joan Kratz, senior vice president of marketing at Premiere Global, explains how technology has proven to be more effective than direct mail when it comes to prospecting and lead generation.

Only five minutes long and worth the watch. I would have embedded it directly into this blog, but WordPress isn’t accepting it. So, head on over to BNET and watch Technology Enabled Marketing.

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