B2B viral videos done right: Watch it shred

SSI Shredding Systems is a business to business company that sells giant industrial shredders that destroy just about anything. The company has created a successful online video campaign by posting footage of their product in action.

Some challenge that these videos predate the popular “Will It Blend” videos, making SSI the first creative mastermind behind the destructive viral videos.

So, we ask: Will it shred?

Watch and find out:

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