I came across a great e-book recently that I had to pass along, Brink: A Social Media Guide from the Edge.
It covers the past five years of “best thinking” and explains how “we are poised on the “brink” of amazing change.” Social media has made its mark on marketing and is here to stay.
Whether you’re a traditional marketer exploring opportunities in social media for your company or a “Social Media Smarty-pants,” you’re going to get something valuable out of reading this e-book.
It’s short (under 40 pages), full of some great ideas, endorsed by a couple of big players in the social media scene and it’s free.
The author: Todd Defren, blogger and principal at SHIFT Communications PR agency. He’s credited with “inventing” the Social Media News Release and the Social Media Newsroom. Basically, he knows his stuff.