Is it “appropriate” for business to business organizations to use social media techniques?
The question comes from another great post from PR Squared. (Yesterday, we talked about an awesome ebook they put together.) Today, I wanted to share the question with our readers to try and get a better inside perspective.
Some may say that social media does not have a place in business to business interactions, arguing that “we already know our customers,” or “we have a very technical, specialized product,” or even “our customers are very conventional.”
But many organizations can discover the answer by starting with another question, “are our customers online?”
Nine times out of 10, the answer to that one will be “yes.”
Whether your customers are doing business online or not, they’re there. Your customers are online – checking e-mail, using Google, researching topics for an upcoming presentation.
If our customers are there, we should also be there. B2B’s MUST have a place in social media.
Check back tomorrow for more information on how to find organizations involved in social media in your industry and how to stake your claim.
What do you think? Is it “appropriate” for business to business companies to use social media techniques? Why or why not?