Our answer: It’s not just appropriate, it’s critical to the success of your B2B organization that you get involved in social media.
The easiest way to get started is by reading blogs dedicated to topics that relate to your specific industry. Tools like Google Reader make it simple to keep track of interesting blogs and stay on top of the latest industry buzz.
Setting up Google Reader is simple, what’s tough is finding the blogs you should be following.
Here are some great places to start:
- Google Blog Search. Google Blog Search narrows your Google search and only returns information published on blogs. It helps you find industry buzz on whatever subject you search for.
- Alltop. Called the “online magazine rack” of the web, Alltop helps you find what’s happening in all the topics that interest you. The site collects headlines of the latest stories from the best sites and blogs in each topic. Topics range from HR, science, politics, automobiles, careers, to hundreds of other subjects.
- Blogrolls. When you find a blog you like, be sure to pay attention to their blogroll. A blogroll is usually found in the sidebar of a blog that lists other blogs the author follows. They usually cover similar topics, making it a simple way to find new blogs to read.
- Google Alerts. Google Alerts are email updates of the latest relevant Google results based on your topic of choice. You control the type of sources you want to monitor (news, blogs, etc.) and how often you would like to receive updates.
Social media is all about getting involved in the conversation. Find interesting blogs in your industry, make some comments and get the discussion going.