More than one in ten (11%) online adults in the U.S. say they have microblogged, on Twitter or elsewhere, to share personal updates or view updates about others, according to new research from the Pew Internet & American Life Project.
Those who use Twitter are more likely to use other social media. Both blogging and social network use increase the likelihood that a person also uses Twitter, according to the study.
The study also revealed that Twitter users are also heavy consumers of blog content. About 21% of Twitter users read someone else’s blog the day before they participated in the survey and more than half (57%) have ever read a blog.
The research provides just a few more reasons why your B2B organization should be involved in social media and networking. But at what point does using Twitter for business go too far?
Maybe when you find something like this in the office: