Today I came across another great (and free) ebook, Five B2B MarCom Strategies to Increase Sales Now by Dianna Huff.
It’s completely free – no name, no email, no registration required. Even better, it’s full of five straightforward B2B marketing strategies to help get your sales moving today.
Here’s a clip from the introduction:
YouTube. Twitter. Blogs. Podcasts. White Papers. Search. Direct Mail. Trade shows. Webinars. Networking. TV commercials. Print ads. LinkedIn. Facebook. Digg.
Some days I want to scream, “STOP!” To say that marketing today is fractured and fragmented is a total understatement. What works? What doesn’t? Where are people (our customers and prospects) congregating? Does it make sense to run ads in trade publications? No wait, maybe we should dump all our money into search.
But wait, some gurus are still advocating direct mail and white papers.
What’s a marketing professional to do?
It covers five proven B2B marketing communication strategies to help increase sales and leads, including:
- Understanding your target market
- Determining your campaign objectives before you start writing
- Integrating online and offline tactics
- Building your website around what buyers/prospects want
- Focusing on your customer not your company