On Monday Forrester Research reported that 91% of B2B buyers are using social media tools, often using the tools to research and execute purchases.
“You heard right. Social media is no longer some fluffy domain for folks who can’t read a spreadsheet. It’s now one of the most widely used and cost-effective ways to reach new customers,” according to Rick Burnes at Hubspot, where we discovered the report (Thanks!).
With more than 90% of your customers using social media tools to research and make new purchases, what are you waiting for? Now is the time to get online and get involved in social media.
Here’s a breakdown of how B2B buyers are using social media, according to the Forrester Research:
- Spectators – 91%
- Critics – 58%
- Joiners – 55%
- Collectors – 48%
- Creators – 43%
- Inactives – 5%
That’s right, only 5% of B2B buyers aren’t using social media. Josh Bernoff at the Forrester Research blog calls the business-to-business sector “one of the most active groups of people I’ve ever seen when it comes to social participation.” Adding:
“What does this mean for you? If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late.”