Have you found love on the Internet?
No, not the eHarmony, Match.com type of love. We’re talking about a different type of love – link love.
The kind of love that is critical to the performance of your business to business website.
Link love “is a term used in the fields of search engine optimization and blogging to describe the effect that web pages rank better when they have more and higher quality links pointing at them.”
So, why is link love so important? According to Rick Burnes at Hubspot:
- Your business needs to get found.
- Search engines are the place to get found.
- Links get you found in search engines.
To better understand the process, Rick says to pretend search engines are like hiring managers:
“If you’re a job candidate, a hiring manager will interview you and check your resume, the same way a search engine will check a page’s keywords and title.
But the hiring manager doesn’t stop there. They want to make sure all the information on the resume is correct, and they want an impartial third-party opinion on your potential, so they check references. A search engine does the same thing by checking links. For search engines, links from big, trusted sites are a signal of quality.
Quality inbound links, just like recommendations, are hard to get, but critical to your success.”
Wondering how to get started on spreading the link love? I recently came across the “world’s greatest list of posts dedicated to the fine art of Link Love” in a post at Problogger. The post may be slightly dated, but the advice is still just as good.