One of the biggest fears companies have when it comes to getting started in social media is how customers will respond to your presence and how to control the communication coming from your organization.
A simple way to ease the fear of handling customer responses is to come up with a plan.
The U.S. Air Force is an organization that is taking social media very seriously. To help their Emerging Technology Division know how to handle comments, they created this detailed chart.
By answering a series of yes-or-no questions, those within the organization can determine exactly how they should approach each comment posted within their social networks.
Using a chart like this ensures that everyone involved in your organization’s social media efforts will know the correct way to respond to your audience.
If your company has been hesitant to join social media out of a fear of losing control, you can ease some of those fears by setting standards for communication, like the Air Force’s chart.
Visit Global Nerdy if you would like to download a full-size PDF version of the poster.
What do you think of this chart? Does your organization have a “standard operating procedure” for handling communication in social media?