Social media has pulled ahead of email as the most popular online activity, according to the latest research from Neilsen Online.
More than two-thirds (67%) of the world’s online population visits social networks and blogs, making participation in “member communities” the fourth most popular activity online.
Activity on social networks and blogs ranks fourth behind search, portals and PC software, but has moved higher than personal email use.
Social networking and blogging now account for nearly 10% of all time spent on the internet and have “become a fundamental part of the global online experience,” said John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large. This study explains why.”
This isn’t evidence that email marketing has become ineffective, it depends on what works for your business. What the research does show is that whether your B2B or B2C, more of your customers are active in social networks and are reading blogs.
Your customers are using social media and so should you.