When you start talking about B2B marketing videos, many people stop listening. In the past, B2B viral videos were cheesy and a mediocre attempt at getting the same kind of attention B2C videos would typically get.
But today, marketers are getting more creative and exploring the opportunities for innovation that video marketing presents. Though it does have its challenges, B2B marketing videos can be successful, effective and even funny.
Recently we came across a set of videos from Vital Smarts that clearly demonstrate how it can be done. Below is just one video to take notes on, but we suggest you check out their full collection for some interesting B2B marketing ideas.