Tag Archives: b2b

What does viral marketing look like?

When mixing marketing and social media you never really know what you’re going to get. The response look like just another drop in the ocean or as overwhelming as a tsunami.

I came across the video below at Jason Keath’s blog, the evolution of media, in a post that compared dancing to viral marketing. How does a dancing man at a concert relate to viral marketing? Well, you’ll just have to watch to find out.

Keath sums it up perfectly in his post:

The lesson? Be remarkable and passionate about what you do. If it is genuine, others will watch, some will join in, and the movement will grow.

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Using online video ads? Use subtitles

The online video market is growing exponentially. By 2012 the U.S. online video audience alone will reach 190 million, almost 88% of the country’s Internet user population, according to eMarketer estimates.

“As with most everything else online, where the eyeballs go, advertising follows,” say the eMarketers.

In just the next four years, online video ad spending is predicted to reach almost $6 billion. Driving the incredible growth is more trust in video content and larger advertisers entering the online video market.

“The use of videos for advertising online is unquestionably growing—except among B2B marketers. They face a huge hurdle. Most of their targets—businesspeople—don’t have audio turned on in the office. Talking heads or voiceovers that no one hears are not very effective.”

The solution? Captions.

Use online video subtitles

Use online video subtitles

PLYmedia, a provider of closed-caption solutions, studied user response to videos where subtitles and captions were included on online videos. Overlaying subtitles and captions increased the amount of time users spent watching videos by almost 40%.

Additionally, videos that had subtitles were watched 91% to completion, compared with 66% to completion for videos without subtitles.

“As more and more online video is consumed in an increasing variety of settings—from office environments to noisy bars to mobile phones—it makes sense to add closed-captioning and subtitling features to digital video files,” said Paul Verna, eMarketer senior analyst. “These enhancements expand opportunities for viewers to enjoy online video, even when it’s impractical for them to have the sound turned on.”

Read the full eMarketer article.