Tag Archives: business to business free seo tools

SEO/SEM advice from across the web

Do you know how to find the right keywords for your online marketing strategy and how to leverage those keywords to allow customers find your site and training products easily?

The right SEO and SEM strategies can mean the difference between your site making it to the top of search results or being virtually invisible. Here’s some great tips and information from across the blogosphere to strengthen your strategy:

Ian Lurie from Conversation Marketing shares 10 SEO and Marketing-Friendly Title Tag Formulas that will help quiet some arguments around the office.

Marketing Sherpa answers 15 SEO questions including: Is the long-tail keyword dead?

SEO Guy Shavkat Karimov predicts that in the next year or two SEO will become obsolete and personalized search will take over. Is no more SEO a reality?

Anne Haynes from Kansas City SEO and SEM recently sent out a question on her Twitter network asking SEO experts whether they use underscores or hyphens when constructing websites.

Is it possible to outsmart search engines? Jason Kintzler from PitchEngine explains how to use the latest SEO techniques and online tools to build your credibility within media outlets.

How to develop B2B SEO vs. B2C SEO

Business to business marketing is a strange animal compared to business to consumer marketing. Among other differences, B2B markets are smaller, have a much longer sales cycle, and deal with complex services and products.

Understanding the difference between the two can help you effectively reach your target audience and create more sales. In Web terms, it means you must develop targeted B2B SEO that will attract the right customers to your site who are interested in buying your product.

Business to consumer marketing is straightforward, most consumers know what they want or need when they go out looking for it. With business to business customers, it gets a little more technical. They may know what the problem is, but don’t know the exact solution they need to fix it. B2B marketing should be implemented with a full understanding of your customer’s needs, problems and the solution that will fit.

While B2C customers may do some research before making a purchase, it usually doesn’t compare to the lengths B2B consumers must go through to find the information they need. Your website content should contain all the information B2B consumers need when making a purchasing decision. Quality SEO starts with quality content.

The biggest step to targeting the right customer is developing the right keyword strings. Don’t be afraid to approach existing customers for help. Ask them to describe, in concrete words, their problem and the solution they’re looking for. Knowing the keywords existing customers would use can help you attract potential customers with the same problem. This strategy will help you get a great head start on keyword research.

Remember, you’re not always going to hit a home run on the first swing. SEO is a long-term effort that takes endless research and tweaking to get it right.

There are tons of tools out there to help and most won’t cost you a penny to use. Jump on over to the Search Engine Journal where Ann Smarty has compiled the most ultimate collection of free online SEO tools known to man.

Increase site traffic with seven free SEO tools

Last week, MarketingSherpa published a great “how-to” for all of those companies out there who are lacking in time or money and want to improve search results. They talked with an expert who revealed seven free SEO tools and one paid option to help save you time and money.

Will Reynolds, SEER Interactive Founder, gave the Sherpas a guide on how to sift through the numerous search tools out there to “distinguish the helpful and free ones from the useless and costly ones.” He shares the eight tools he uses on a daily basis, and only one costs money to use.

He warns to not rely solely on any one method and advises to use the tools like a team. Reynolds also tells people to know your business well enough to know when data from the search tools is flawed. He personally ignores up to 20% of the data returned by the free SEO tools.

Here are the seven free tools Reynolds depends on:
(Read the full MarketingSherpa How-To for complete information)

Google Advanced Search – Allows you to limit a search to: anywhere in the page, title of the page, text of the page, URL of the page, and links to the page. Reynolds thinks the most important one is “links to the page.” He uses the tool to target link campaigns and keep track of the competition.

Google Trends – Gives you a picture of keywords’ historic search volume on Google dating back years and illustrated with graphs. The tool is best used to decide on a keyword (ex. singular or plural?).

Microsoft adCenter Add-in for Excel 2007 – This tool is only free to adCenter account holders with Excel 2007 and is still a beta version. It can be used to measure MSN traffic directly from an Excel spreadsheet.

Rank Checker – A Firefox plug-in that takes keywords and reports your rankings on top search engines, including Google in other countries. The tool automates the process of manually going into each search engine and checking your rankings.

SeoQuake – Another Firefox plug-in best used for researching your competition. It can also help you determine why the competition is outranking you and give you reason to adjust your SEO strategy.

Today’s Hot Trends – A part of Google Trends that shows the top 100 fastest-rising search terms on Google. The tool can help you seize an opportunity or create a blogging strategy.

Yahoo! Search Assist – As you type in a term in the Yahoo! search box, Search Assist gives suggestion for related keywords, loosely based on word content and search volume.

And, one paid tool:

VoiceStar – For a cost of about $500 a month it can help you connect telephone conversations with online searches. The tool delivers traceable phone numbers in search ads. Reynolds uses this tool primarily for his business to business efforts, especially when large purchases are involved. Many people would rather pick up the phone and talk to someone when placing a $10,000 order.