Tag Archives: business to business marketing humor

What does viral marketing look like?

When mixing marketing and social media you never really know what you’re going to get. The response look like just another drop in the ocean or as overwhelming as a tsunami.

I came across the video below at Jason Keath’s blog, the evolution of media, in a post that compared dancing to viral marketing. How does a dancing man at a concert relate to viral marketing? Well, you’ll just have to watch to find out.

Keath sums it up perfectly in his post:

The lesson? Be remarkable and passionate about what you do. If it is genuine, others will watch, some will join in, and the movement will grow.

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Vendor/client relationship in real life, sad but true

It’s something we’ve all have to deal with at one point or another – a not-so-balanced vendor/client relationship. If you’ve ever struggled on either side of the equation, you’ll appreciate the sad but true scenarios played out in the video below. Enjoy!

B2B Humor: Common B2B email mistakes

If your business-to-business marketing emails could talk, I hope they don’t sound anything like the guy in the video below.

The folks at Email Marketing Reports created the video to shed some light on the most common B2B email mistakes found mainly in newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalization, etc.

Watch and learn:

Friday business humor: Taking Twitter too far

More than one in ten (11%) online adults in the U.S. say they have microblogged, on Twitter or elsewhere, to share personal updates or view updates about others, according to new research from the Pew Internet & American Life Project.

Those who use Twitter are more likely to use other social media. Both blogging and social network use increase the likelihood that a person also uses Twitter, according to the study.

The study also revealed that Twitter users are also heavy consumers of blog content. About 21% of Twitter users read someone else’s blog the day before they participated in the survey and more than half (57%) have ever read a blog.

The research provides just a few more reasons why your B2B organization should be involved in social media and networking. But at what point does using Twitter for business go too far?

Maybe when you find something like this in the office:

Taking Twitter too far

Taking Twitter too far

Pure WOM marketing or just child’s play?

At exactly 2 p.m. on Sunday, September 28, 2008, hundreds gathered in downtown Grand Rapids, Michigan, pillows in-hand and ready to battle.

One local news station reported the number of “pillow toting Facebook enthusiasts” to be over one thousand, making this brawl “one of the largest pillow fights ever.”

From West Michigan’s WZZM 13:

“It just started with me inviting about 100 people to the event on Facebook. It was originally just for a few friends and then it just exploded,” said Rob Bliss who organized the event.

Participants squared off in teams based on the color of their shirts. And then the drama started to build.

The clocked ticked down as the theme song from The Good, The Bad and The Ugly western blared from speakers.

“Then at 2 o’clock I blew my horn and I almost died basically,” said Bliss.

That was when the sea of colors swarmed the middle of the circle, and people started smacking anyone in their path with pillows.

“It was just epic. There were so many people and everyone was attacking every one and half the time you were hitting your own team by accident because they were getting in the way,” said Rick Waldmiller a member of the Black team. “I tried to bring the biggest firmest pillow I could find and work with all my Reds and it worked because I hit a Blue so hard his face paint came off,” said Mary Brandt pointing to the blue stain on her pillow.

Take a look at some video of the massive pillow fight.

With enough buzz, this week’s event in Grand Rapids just goes to show how effective word of mouth can be, especially when social media gets involved.

What do you think … was this public pillow fight word of mouth marketing at its best, or just a few hundred midwest kids having fun?

Friday business humor: Office Nerf war

It’s 4:30 p.m. on Friday. What do you do?

Start an office Nerf war, of course!

Friday business humor: Stop office lunch theft with gross sandwich bags

If you’ve ever had your lunch stolen from the fridge then you’re familiar with the strong feelings of loss, anger and rage the crime may stir up.

Lunch-theft victims will have no reason to fear any future stolen snacks if they start packing their lunch in some expertly-designed sandwich bags.

The new “Anti-Theft Lunch Bag,” from designer Sherwood Forlee, are regular sandwich bags with green splotches printed on both sides. The printings make sandwiches look like they have been aging in the refrigerator for weeks, deterring sticky-fingered sandwich stealers.

“I looked in my refrigerator and saw all the rotting food,” he says, taking care to note that he has male roommates. “I left it there and thought: This would be perfect for an office environment.”

The “sick, yet useful contraptions” aren’t ready for mass production yet, but Forlee is looking for a manufacturer.