Whether you realize it or not, your company is a media company.
There’s a new media landscape emerging and no matter what industry you’re in, you’re a part of it. Slowly, but surely, more “businesses are becoming media companies,” according to Rick Burnes at Mashable.
While “most business blogs are still boring monologues about products,” many are changing with the tides and producing content that is less focused on the product and more about topics that interest their customers.
For example, the Whole Foods supermarket chain isn’t only providing their customers with the latest information on the food they carry. They’re also creating added value for the customer on their website by sharing recipes and cooking videos.
“Media production is simply becoming a skill that separates mediocre businesses from great ones. Companies that have the creative skills to attract an audience with quality, independent content are excelling.”
Businesses that take the traditional route (i.e. buying newspaper ads) are spending a lot of money on short-term exposure. By creating your own content, housed at your own site, is like putting money down on a long-term investment.
When you first create a blog, the lack of exposure you get at first may not seem like it’s worth the investment, but in time it will pay off. Produce articles, grow your content and keep working on adding more content and watch how your search traffic grows with it.
Content is king. If you provide added value for your customer, in more than just a product description, it will pay off in loyalty.
Read the full article here.