Tag Archives: LinkedIn

Harvest valuable business opinions on LinkedIn

According to a recent survey, the professional social network LinkedIn can provide market researchers with an “efficient and effective source of qualified business opinion” with access to key decision-makers.

Two-thirds (66%) of LinkedIn survey participants have decision-making power or influence over purchase decisions in their organization, according to a poll conducted by Anderson Analytics.

This new research may give a boost to LinkedIn’s new survey service. LinkedIn Surveys gives researchers the ability to contact and question the network’s 30 million professionals. Now, with reasearch revealing that two-thirds of those members have influence over purchase decisions, LinkedIn Surveys may prove itself to be a valuable resource for B2B marketers.

Should businesses care about LinkedIn? “Of course they should,” says Brian Wallace at Mashable.

Wallace explains in a recent article how to get the most out of LinkedIn, even with a limited understanding of social media. Any business can use the network to “spread their wings and get connected” using seven key tools. Read his article for the full list, but here are just a few:

  • Q&A – With the look and feel of Yahoo Answers, you can have a Q&A-style discussion with others in your industry.
  • Recommendations – Clients and coworkers can post recommendations about you and your business, allowing future contacts to rate your skill and trustworthiness.
  • Check up on the competition – Network updates gives you an overview of who your competition has friended, groups they’re a part of and people they recommend.

We’re on LinkedIn (check out our profile), are you? How are you using LinkedIn to improve your personal and business networks?

LinkedIn, the new B2B market research resource

LinkedIn B2B Surveys

LinkedIn B2B Surveys

LinkedIn recently announced a new service, called LinkedIn Surveys, that enables business-to-business researchers and investors to gather market research from network users.

LinkedIn Surveys will allow market researchers to contact and question the network’s  30 million professionals across the globe, approximately half of whom are IT and  business decision makers.

“The expanded userbase can provide vital B2B information to marketers, who will also have the ability to categorize the responses by seniority in their company, age, function, country and company size,” according to Bill Holmes at Overdrive Interactive.

In return for participating in the surveys, users will be compensated with rewards including gift cards from Amazon, Starbucks, Best Buy, or users can make a donation to charities. LinkedIn profits from the undisclosed amount of money researchers will pay for access to users’ personal data.

“LinkedIn overcomes quality and authenticity issues that other sample providers face,” said Dan Shapero, Director of Business Services, LinkedIn in a company press release. “Because of the public and self-policing nature of LinkedIn, members provide deep and accurate profile information and they update that information constantly.”

The news should be a welcomed gift for most in the database marketing world since good B2B market research and lists can be hard to find. If it all goes according to plan, “this could be a significant step forward in using a social media platform to garner vital data from their userbase.”