Google Base is a free service from Google that allows you to submit information about your company’s products and services, along with keyword descriptions to help improve your online visibility.
The cool part is that you don’t necessarily need a website in order for Google Base to work for you. Anyone can list their products and services whether they’re sold online or offline.
The service functions just like a regular Google search. Depending on how relevant your product is to a person’s Google search, your product will either show up in “Google Product Search” or it will come up on the main search results page.
Google Base is easy to set up. First you need a Google account, which is free and takes minutes to create. Once you have your account, go to Google Base and login. You can either start adding your products and services one by one, or upload the information using a spreadsheet or XML file.
Similar to the way you optimize your web pages, there are ways to improve the chance of your products showing up at the top of Google Base results pages. Success mainly depends on your product descriptions and images.
Make sure that the titles and descriptions of each item are valid. Avoid using salesy descriptions or anything that sounds spammy, it will only hurt your rankings.
Upload a high-quality image for every item you list. Images increase the chance that people will click on your item to find out more information.
Google Base is an interesting tool that is definitely worth trying. Even if you don’t have a website, it’s a great way to boost your product visibility online.