Tag Archives: roi

Using Facebook for business free ebook

How to use Facebook for business

How to use Facebook for business

Ellie Mirman of Hubspot created a fantastic new (and free!) ebook on the ins and outs of using Facebook for business.

“The ebook includes everything you need to know to get started using Facebook to reach and engage more potential buyers online.”

What you’ll find inside the free 22-page ebook:

  • How to use Facebook’s ad builder to identify prospects already on the social media network.
  • How to get the best ROI from Facbook ads
  • How to maximize your brand’s exposure to fans and their networks on Facebook
  • How to use Facebook’s built-in analytics to measure visitor engagement

Download the ebook today, it’s more than worth it.

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Challenge #1: Proving the ROI of social media

As marketers, we’re under constant pressure to prove that our tactics are working. In order to show that what we’re doing is effective, we need numbers – cold, hard, measurable numbers to back up a high return on investment.

Unfortunately, when it comes to social media, finding those measurable numbers can be  quite challenging.

Marketers cited the “inability to measure ROI” as one of the largest barriers to adopting social media tactics by their company, according to MarketingSherpa research.

“This barrier is more of a perception than a reality because social media often requires qualitative measurement rather than the quantitative metrics that online marketers have become accustomed to,” say the Sherpas.

In order to measure ROI, you need two numbers: an investment cost and income returned. The easier you can find these two factors, the easier it is to measure your tactic and show that what you’re doing is working (or not).

MarketingSherpa’s most recent Chart of the Week reveals the social media tactics marketers find to be the most accurately measurable.

Proving the ROI of social media

Proving the ROI of social media

The top three most measurable tactics include advertising on blogs or social networks, online news release distribution and user reviews or ratings.

Instead of throwing out the bottom tactics – forums or discussion groups, blogging on a company blog, creating profiles on social networks – the Sherpas suggest factoring in more qualitative values into your perceived ROI.

“Those who don’t include qualitative factors in the planning of their social media programs may find themselves employing much less effective tactics, simply for the sake of perceived measurability, resulting in a loss of confidence in performance.”

They’re talking about you, like it or not

I ran across some great advice today at the B2B Marketing Blog that needed to be passed along. In today’s post, Brian Courtney delivers some wise words:

“People will be talking about your brand with or without you. You may as well take part in the conversation.”

And he warns that there’s a new type of ROI out there – the Risk Of Ignoring.

Even if you thing you’re doing it wrong, just being a part of social media is the right way to go.

Read the full B2B Marketing Blog post.